12+ Best Tools For SEO Copywriting

Creating SEO-optimized content isn't that easy.

You want your content to rank, attract readers, and get results.

But the truth is, good SEO copywriting takes time and skill.

Maybe you're finding it tough to balance keyword usage, readability, and engaging copy.

Or perhaps you're tired of spending hours on content that still doesn't perform.

The thing is you need effective tools to make your SEO Copywriting process faster, and more efficient.

This guide covers the 12+ best tools for SEO copywriting that can help you write, optimize, and manage your content and time better.

Whether you need help with keyword research, grammar, readability, or overall writing quality, these tools will help you to be better at your craft of SEO Copywriting.

Let's dive in and find out which ones can really speed up your workflow and help you get great results.

12+ Best Tools For SEO Copywriting

1. SEOWriting - Best For SEO Content

SEOWriting is an all-in-one tool designed to simplify and speed up SEO content creation workflow. It helps you create high-quality SEO-optimized content with images, internal links, external links, and all the essential On-Page SEO formatting elements—in just one click, and directly post it on your WordPress site.

Key Features:

One-Click SEO Content - Generates fully optimized content in seconds, ready to rank on search engines.

Bulk SEO Content - Create multiple posts at once, ideal for agencies and marketers who need a lot of content.

WordPress Auto-Posting - Write, optimize, and post directly to your WordPress site.

AI Image Generator - Create relevant images to accompany your posts without extra work.

Multi-Language Support - Supports 48 languages, making it easier to reach a global audience.

Brand Voice Customizer - Ensures consistency in tone across all your content.

Best For:

Marketers, content creators, and agencies looking to streamline their SEO content creation process. SEOWriting simplifies everything from writing to publishing, saving you time and effort.

Pricing: Free to try for up to 5 blog posts. Paid plans start at $19/month.

2. Semrush - Best For Content Audits

Semrush is a popular tool for all things SEO. It's well-known for its powerful keyword research and competitive analysis capabilities.

Key Features:

• Keyword Magic Tool - Find keyword ideas and related terms easily.

• On-Page SEO Checker - Get insights into how to optimize your content.

• SEO Writing Assistant - Offers readability and keyword usage suggestions.

Best For:

Marketers and SEO professionals who need a comprehensive tool for keyword research, content planning, and optimization.

Pricing: 14-day free trial available. Paid plan starts at $139.95/month.

3. Ahrefs - Best For Keyword Research

Ahrefs is a favorite among SEO experts for its robust backlink analysis and keyword research features. It helps you find keywords, track your rankings, and monitor competitors.

Key Features:

• Site Explorer - Analyze your site's performance and backlinks.

• Content Explorer - Discover popular content topics and trends.

• Keyword Explorer - Find long-tail keywords with less competition.

Best For:

SEO specialists who need in-depth data for planning and optimization.

Pricing: Starts at $129/month.

4. SurferSEO - Best For On Page SEO

SurferSEO is all about content optimization. It helps you structure your content to improve your chances of ranking well on search engines.

Key Features:

• Content Score - Analyzes your content and offers suggestions for improvement.

• SERP Analyzer - Understand what’s working for your competitors.

• Keyword Research - Find keywords based on your content goals.

Best For:

Writers and marketers who want to ensure their content is perfectly optimized for specific keywords.

Pricing: Starts at $99/month.

5. Grammarly - Best Content Grammar Checker Tool

Grammarly checks your content for grammar, spelling, and readability. It helps ensure your writing is clear and error-free.

Key Features:

• Real-Time Grammar Checker - Corrects mistakes as you write.

• Readability Enhancements - Suggest changes to make your text easier to understand.

• Tone Detector - Adjusts tone for different audiences.

Best For:

Writers who want polished, professional content without grammatical errors.

Pricing: Free and Premium plans start at $12/month.

6. QuillBot - Best For Content Rephraser

QuillBot is an AI-powered writing assistant that helps you rephrase content, improve clarity, and generate alternative versions.

Key Features:

• Paraphrasing Tool - Rewrites content while keeping the original meaning.

• Grammar Checker - Corrects errors and suggests improvements.

• Summarizer - Quickly condenses long articles.

Best For:

Writers who need to rephrase content and improve readability.

Pricing: Free and Premium plans start at $19.95/month.

7. ClearScope - Best For Content Updates

ClearScope is a content optimization tool that guides you on how to write content that ranks. It analyzes top-performing content for your keywords and shows you how to improve.

Key Features:

• Content Reports - Get insights on relevant terms to include.

• Real-Time Scoring - See how well your content matches your target keyword.

• Readability Suggestions - Ensure your content is easy to understand.

Best For:

SEO specialists and content writers who want to create well-optimized, high-quality content.

Pricing: Starts at $189/month.

8. Frase - Best For Content Briefs

Frase helps you create content that answers user questions, which can boost your chances of ranking in Google’s "People Also Ask" sections.

Key Features:

• Content Briefs - Automatically generate outlines based on the best-performing content.

• AI-Powered Content Creation - Quickly draft content based on suggested outlines.

• Answer Targeting - Identify common questions and build content around them.

Best For:

Content strategists and writers who want to ensure their articles cover key questions and topics.

Pricing: Limited free trial available. Paid plan starts at $15/month.

9. Mangools - Best Affordable Keyword Research Tool

Mangools is a budget-friendly suite of SEO tools. It includes keyword research, rank tracking, and backlink analysis.

Key Features:

• KWFinder - Discover low-competition keywords to target.

• SERPChecker - Analyze SERP results to understand competition.

• LinkMiner - Identify backlink opportunities.

Best For:

Small businesses and freelancers who need an affordable SEO toolkit.

Pricing: Limited free plan available. Paid plan starts at $49/month.

10. Jasper - Best For AI Writing Templates

Jasper is an AI writing assistant designed for creating content quickly. It helps with short-form and long-form writing.

Key Features:

• AI Templates - Write ad copy, blog posts, and emails easily.

• Tone Customization - Match the tone of your brand.

• SEO Mode - Integrated with SurferSEO for optimized writing.

Best For:

Marketers who need fast content generation with the option to optimize for SEO.

Pricing: 7-day free trial available. Paid plan starts at $49/month.

11. Copy.ai - Best For Short-Form Copies

Copy.ai simplifies content creation for social media, product descriptions, and ad copy.

Key Features:

• Multiple Templates - Create various forms of short-form content quickly.

• Engaging Copy - Focus on creating catchy, engaging content.

• Affordable Plans - Access to unlimited copy generation.

Best For:

Businesses looking for quick, engaging content for ads and social media. Copy.ai also has a custom workflow feature with which you can speed up your workflow—especially helpful for sales and marketing teams.

Pricing: Limited free plan available. Paid plan starts at $49/month.

12. Yoast SEO - Best For Content SEO

Yoast SEO is a plugin for WordPress that helps you optimize content directly on your website.

Key Features:

• SEO Analysis - Check readability, keyword usage, and meta descriptions.

• Readability Check - Ensure your content is clear and easy to read.

• Internal Linking Suggestions - Boost your internal linking strategy.

Best For:

Bloggers and small businesses using WordPress to manage their websites.

Pricing: Free and Premium plans start at $99/year.

13. Copyscape - Best Plagiarism Checker Tool

Copyscape is a popular plagiarism checker, ensuring your content is original before it’s published.

Key Features:

• Plagiarism Detection - Find duplicate content across the web.

• Batch Search - Scan multiple URLs at once.

• Content Protection - Monitor your website for copied content.

Best For:

SEO Copywriters who often need to check the originality of their content.

Pricing: Pay-per-use pricing system. Copyscape Premium costs only around $0.03/200 words for each search plus $0.01 per extra 100 words. It’s quite affordable!

14. Hemingway Editor - Best Content Readability Improver Tool

Hemingway helps make your content easy to read. It identifies complex sentences and suggests improvements. With SEOWriting’s Readability Mode activated, you can easily generate high-quality content that gets good readability scores on the Hemingway app as you can see above.

Key Features:

• Readability Scores - Ensure your writing is easy to understand.

• Sentence Structure Suggestions - Simplify complex sentences.

• Formatting Tools - Highlight issues with passive voice and adverbs.

Best For:

Writers who want to improve clarity and readability in their content.

Pricing: Free to use. Paid plan is also available starting at $10/month.

15. Trello - Best Task Management Tool

Trello helps you organize and plan your content creation. It’s a visual project management tool that keeps your workflow in check.

Key Features:

• Task Boards - Create boards for each project, set deadlines, and track progress.

• Team Collaboration - Share boards with your team and assign tasks.

• Content Scheduling - Plan your content calendar in advance.

Best For:

Teams and individuals who need to manage multiple content projects efficiently.

Pricing: Free and Premium plans start at $5/month.

How To Pick The Best Tool For SEO Copywriting?

Choosing the right tool for SEO copywriting can transform the way you create content. The right tool should make your work easier, save you time, and improve the quality of your writing. Here are some practical tips to help you make the best decision:

1. Identify Your Main Needs

Start by understanding what you need the most help with. Are you struggling with keyword research? Or maybe you need a tool that can polish your grammar and enhance readability.

If you are a marketer handling multiple projects, consider tools that offer bulk content generation like SEOWriting. This feature allows you to create several pieces at once, saving hours of manual work.

If your goal is to find the right keywords, tools like Semrush and Ahrefs are ideal. Knowing your core needs will help you narrow down your choices.

2. Check the Features

Each tool has its strengths. Some focus on keyword research and SEO optimization, while others excel in content creation and editing.

For example, ClearScope provides detailed content reports that show which related terms to include to improve SEO, while Frase generates content briefs and helps answer common questions readers may have.

If you’re managing a WordPress blog, Yoast SEO can be a valuable tool to ensure on-page optimization is done correctly. Make sure the tool you choose matches the specific features you need.

3. Consider Ease of Use

A tool’s interface can make or break your workflow. You want something intuitive that doesn’t require a steep learning curve.

Tools like Copy.ai and Grammarly are known for their easy-to-navigate designs, which let you jump right into writing. On the other hand, more feature-rich tools like Jasper might take a little longer to master but offer greater flexibility. Think about how comfortable you are with learning new tools and how much time you have to invest in mastering them.

4. Look At Pricing Plans

Budget is always a factor. Compare pricing plans to see which tools offer the best value for your money. If you need multiple features bundled together, a more expensive tool may still be worth the cost because it saves you from purchasing several smaller tools.

For instance, Mangools is a budget-friendly option that bundles keyword research, rank tracking, and backlink analysis in one package.

Alternatively, if you’re looking for a simple grammar and readability checker, Hemingway Editor provides a cost-effective, one-time purchase.

5. Check For Integration Options

If you’re already using other software, it’s important that your new tool integrates seamlessly with your existing setup.

SEOWriting integrates directly with WordPress, allowing you to write, optimize, and publish content without switching platforms. Similarly, SurferSEO connects with Google Docs for easy content optimization during the writing process. Consider how well your chosen tool will fit into your current workflow.

6. Test The Free Versions Or Trials

Before committing, it’s wise to try out the free versions or trials available. Many of these tools, like Semrush, and Grammarly offer free plans or trial periods.

Use this time to test how well they meet your needs. Are they user-friendly? Do they actually help speed up your work and improve content quality? By testing, you can make a more informed decision without the risk of wasting money on a tool that doesn’t deliver.

7. Assess Scalability

If you’re working as part of a team or you manage multiple clients, consider how well a tool can grow with your needs.

Tools like Trello are designed for project management and team collaboration, which is helpful if you need to coordinate content creation across multiple writers or teams. SEOWriting allows for bulk content creation, ideal for agencies managing several campaigns at once.

Final Thoughts

Choosing the right tools for SEO copywriting can make all the difference. From keyword research to grammar checks, each tool on this list serves a specific purpose. Semrush, Ahrefs, and SurferSEO excel at keyword research and optimization.

Tools like Grammarly, QuillBot, and Hemingway ensure your writing is clear and polished. And project management apps like Trello keep your workflow organized.

For those who want a complete solution, SEOWriting stands out by offering features that simplify the entire process, from writing high-quality SEO Content and optimizing to publishing. Try SEOWriting for FREE now!

Prit Centrago Prit is an SEO Content Specialist and Copywriter. His work has helped SaaS brands across multiple industries reach more customers worldwide. When not involved in writing or planning content strategies, you'll find him reading books with a cup of coffee.