How To Use AI For Copywriting: All You Need To Know

Writing a copy takes time and skill. But with AI tools, you can create a good copy faster and easier. This guide shows you how to use AI for your copywriting needs.

AI copywriting tools can help you create ads, emails, blog posts, social media content, and more. You'll learn what these tools can do, how to use them, and tips to get the best results.

Let's look at how AI can make your copywriting better and save you time.

What Is AI Copywriting?

AI copywriting uses computer programs to create marketing text. These programs learn from millions of writing examples to create new content that sounds human.

Unlike old text generators that made odd sentences, today's AI tools create copy that reads well. They can match different tones and styles based on what you need.

The best AI copywriting tools can:

• Write many types of marketing content.

• Follow your directions about style and tone.

• Help fix grammar and spelling mistakes.

• Give you ideas when you're stuck.

• Save you hours of writing time.

Related Read: What Does An SEO Copywriter Do?

Types Of Copy You Can Create With AI

AI tools can help with many kinds of copywriting:

Website Copy

You can use AI to write homepage text, about pages, service descriptions, and product details. This copy needs to grab attention and explain things clearly.

Blog Posts

AI can draft full blog posts on topics you choose. It researches facts and creates outlines. Some tools even add proper headings for SEO.

Social Media Posts

Need quick captions for Instagram? Want LinkedIn posts that sound professional? AI tools can make short, catchy copy for any social platform.

Email Copy

From subject lines to full email flows, AI can write emails that get opened and clicked. It helps with welcome emails, sales offers, and follow-ups.

Ad Copy

AI excels at writing Google and Facebook ads. It can make headlines, descriptions, and call-to-action text that gets clicks.

Product Descriptions

Selling many products? AI can create unique descriptions for each item, saving you hours of work.

How To Start Using AI For Copywriting

Getting started with AI copywriting is easier than you might think. Here's how to begin:

Step 1: Choose The Right AI Tool

Many AI copywriting tools exist today. Some popular options include:

• General AI writers that handle many types of copy

• Special tools just for emails or ads

• Full marketing platforms with AI features

• Simple plugins that work with your current tools

Pick a tool based on:

• What kind of copy you need most

• Your budget

• How easy it is to use

• Reviews from other users

Step 2: Learn How To Write Good Prompts

The secret to great AI copy is writing clear prompts. A prompt is what you tell the AI to create.

Good prompts include:

• What type of content you want (ad, email, blog post)

• Who will read this copy (age, interests, problems)

• The main message or selling point

• The tone you want (friendly, professional, excited)

• Any facts or details to include

• Word count limits

Here's a basic prompt template:

"Write a [type of content] about [topic] for [audience]. Use a [tone] tone. Include [specific points]. Keep it under [number] words."

Step 3: Create Your First Draft

Now you're ready to make your first AI-written copy:

1. Open your chosen AI tool.

2. Enter your prompt in the text field.

3. Click generate or create.

4. Wait a few seconds for the AI to work.

5. Review what it made.

The first draft might not be perfect. That's normal and expected.

Step 4: Edit And Improve The Copy

AI is a helper, not a replacement for your judgment. After getting the draft:

1. Read it carefully for flow and sense.

2. Fix any wrong facts or odd phrases.

3. Add your brand's unique voice.

4. Cut parts that don't work well.

5. Make sure it matches your needs.

Related Read: Top ChatGPT Alternatives For Writing

Tips For Better AI Copywriting Results

Follow these tips to get the most from AI copywriting tools:

Be Very Specific In Your Prompts

The more details you give, the better your results. Instead of "Write an email," try "Write a welcome email for new gym members that highlights our free first session and nutrition guide."

Use Examples To Guide The AI

Show the AI what you like. Paste examples of copy you want to match, and the AI will follow that style.

For instance: "Please write in this style: [paste example copy you like]"

Try Different Versions

AI can make many versions quickly. Ask for 3-5 versions of a headline or email, then pick the best one or mix parts you like.

Keep Your Brand Voice Consistent

AI tools may sound generic without guidance. Share your brand guidelines or key phrases to keep copy on-brand.

Use this prompt add-on: "Our brand voice is [describe your style]. We often use phrases like [examples]."

Check Facts Carefully

AI tools can make up facts or get details wrong. Always check:

• Statistics and numbers

• Product details

• Dates and timelines

• Claims about competitors

• Technical terms

Mix AI And Human Writing

The best results often come from teamwork:

• Use AI for first drafts

• Have humans edit and add personal touches

• Use AI again to polish grammar and flow

• Let humans make the final call on what works

Common AI Copywriting Mistakes To Avoid

Watch out for these common problems:

• Relying Too Much On AI - AI helps, but it shouldn't write everything. Your personal touch and knowledge make copy special.

• Not Editing The Output - Never use an AI copy without reading it first. Look for awkward phrases, repeated ideas, or dull sentences.

• Using Generic Prompts - Vague prompts like "write good copy" give bland results. Be clear about what you want.

• Ignoring Your Target Audience - AI doesn't know your customers like you do. Make sure the copy speaks to their needs and problems.

Different AI Copywriting Methods

There are several ways to work with AI for copywriting:

• Full Generation - In this method, you ask the AI to create complete pieces from scratch. This works well for first drafts and simple projects.

• Outline And Fill - Tell the AI to make an outline first, then fill in each section. This keeps content organized and complete.

• Rewriting And Editing - Start with your own writing, then ask AI to improve it. Try prompts like "Make this more exciting" or "Simplify this paragraph."

• Idea Generation - Ask AI for content ideas before writing. For example: "Give me 10 blog topics about healthy eating for busy parents."

AI Copywriting For Different Industries

Different business types need different approaches:

Ecommerce

For online stores, AI helps with:

• Product descriptions that sell benefits

• Email flows for cart recovery

• Sale announcements and promotions

B2B Companies

Business-to-business companies can use AI for:

• Case study drafts

• LinkedIn content

• White papers and reports

• Sales outreach messages

Small Local Businesses

Local shops and services benefit from AI for:

• Google Business profile content

• Local ad copy

• Seasonal promotion ideas

• Customer email updates

How To Make AI Copy Sound More Human

AI writing sometimes sounds stiff or too perfect. Here's how to add a human touch:

• Add personal stories or examples

• Include some shorter, punchier sentences

• Use contractions (don't, you're, we'll)

• Add transition words naturally

• Read copy out loud to check flow

Tools That Help With AI Copywriting

Besides main AI writing tools, these helpers make the process better:

• Grammar Checkers - Tools that find spelling and grammar errors in your final copy.

• SEO Plugins - Programs that check if your copy uses good keywords for search engines.

• Readability Tools - Software that makes sure your writing is easy to understand.

• Plagiarism Checkers - Tools that confirm your AI copy doesn't match other content online.

How SEOWriting Helps With AI Copywriting

SEOWriting offers tools made for creating copy that ranks well in search results. It helps with AI copywriting in several ways:

The one-click blog post feature saves hours of writing time. You enter a topic, and it creates a full blog post with proper headings, facts, and flow.

SEOWriting's custom brand voice feature learns your writing style. This means AI content sounds like you wrote it, keeping all your content consistent.

The AI content cleaning feature solves a big problem with AI writing, making it sound more natural.

The tool also helps with SEO by:

• Adding the right keywords in natural ways.

• Creating headings that search engines like.

• Building good blog structure automatically.

• Handling proper formatting with lists, tables, and more.

Final Thoughts

AI has changed copywriting forever. It helps you create more content faster, try new ideas, and improve your writing. Using AI tools well means understanding what they do best and where they need your help.

Start small with simple projects like social media posts or email subject lines. As you learn what works, move to bigger projects like full blog posts or landing pages. The key is finding the right balance between AI speed and your creative touch.

SEOWriting gives you the best of both worlds: powerful AI features with controls to keep your voice and brand intact.

Ready to try AI copywriting? Pick one small project today, try to integrate AI into your workflow, and see what happens. With practice, you'll find AI becomes an essential part of your content strategy.

Prit Centrago Prit is an SEO Content Specialist and Copywriter. His work has helped SaaS brands across multiple industries reach more customers worldwide. When not involved in writing or planning content strategies, you'll find him reading books with a cup of coffee.