16 Best Internal Linking Tools For SEO

Internal links are really important for website SEO.

But let’s face it, adding them manually can be really time-consuming, especially when you already have hundreds of pages on your site.

And that’s where the internal linking tools come in. They save hours of manual work and make your site's internal link structure much stronger.

Let’s break down the best internal linking tools for SEO with their features, pros, cons, and more, and find out the best one for your needs.

16 Best Internal Linking Tools For SEO

#1. SEOWriting – Best AI-Powered Internal Linking And SEO Content Creation Tool

SEOWriting is an AI-powered tool that simplifies internal linking while enhancing overall SEO content creation. It combines internal linking automation with advanced content optimization, making it a standout option for users who need both precision and efficiency.

What Makes It Stand Out For Internal Linking:

Automatic Internal Linking Setup – SEOWriting connects directly to your WordPress site, enabling seamless internal linking with minimal effort.

Customizable Link Placement – Offers three placement options – at the top, evenly throughout, or at the bottom of your content, ensuring strategic link distribution.

Exclusion Options – Lets you exclude specific pages or categories to avoid irrelevant links and maintain quality.

Contextual Enrichment – Enhances links by analyzing the content of linked pages, ensuring they add value to your article.

Dofollow and Nofollow Selection – Gives full control over link attributes, helping you optimize for SEO strategy.

SEO Features Beyond Internal Linking:

SEOWriting isn’t just for linking. It’s a complete AI writing tool with multiple features to optimize your content:

One-Click SEO Content Creation – Quickly generates SEO-optimized articles that align with target keywords.

Bulk Content Generation – Allows you to create multiple blog posts at once, saving significant time.

Multi-Language Support – Generates blog posts in 48 languages, making it ideal for global audiences.

AI Image Generator – Creates visual assets for blog posts, enhancing user engagement.

Brand Voice Customizer – Lets you tailor the tone and style of your content to align with your brand.

SEO Blog Outline Editor – Simplifies content planning with AI-assisted outline suggestions.

Pros:

• Automates internal linking with precision and relevance.

• Provides advanced content optimization features alongside linking.

• Highly customizable options for link placement and attributes.

• Supports bulk content creation, enhancing efficiency.

Cons:

• Requires initial setup for WordPress plugin integration.

• Some advanced features may take time to fully explore.

Pricing:

SEOWriting offers flexible pricing plans, making it accessible for both small businesses and enterprises. Pricing details are available on request, depending on the level of features needed.

Who It’s Best For:

SEOWriting is perfect for content creators, SEO professionals, and businesses looking to streamline internal linking while creating high-quality, optimized content. Its combination of AI-powered automation and customization makes it stand out among other tools, especially for users managing large content libraries or global SEO strategies.

#2. RankMath – Affordable And Feature-Packed SEO Plugin

RankMath is a comprehensive tool that simplifies SEO management while providing powerful internal linking features. Its affordability and ease of use make it a top choice for users who want to improve internal linking without spending a lot.

What Makes It Stand Out For Internal Linking:

• Real-Time Suggestions – Automatically recommends internal links based on the content you write, saving time and boosting SEO relevance.

• Automatic Linking Rules – Lets you set rules to link specific keywords to target pages, reducing repetitive tasks.

• Link Counter – Tracks internal and external links on every page, helping you identify content that needs better linking.

• Integration with Schema Markup – Enhances SEO by structuring data for search engines, improving visibility for linked pages.

Pros:

• Offers automated linking for high efficiency.

• Tracks links, ensuring balanced internal linking.

• Improves SEO with structured data integration.

• Affordable with many features in the free version.

Cons:

• Advanced features require some setup.

• Can be overwhelming for beginners with its many options.

Pricing:

RankMath’s free version includes robust features, while the premium plan starts at $49.99/month, offering additional analytics and automation. This pricing makes it highly cost-effective compared to similar tools.

Who It’s Best For:

RankMath is best for content creators, small businesses, and SEO professionals who want cost-effective automation in internal linking. Its advanced tracking features make it ideal for users managing large content libraries.

#3. Internal Links Manager – Best For Link Monitoring And Suggestions

Internal Links Manager is a WordPress plugin designed for optimizing, and managing internal links across your website. It lets you automatically add internal link to particular keywords on your site, improving website's SEO and internal linking.

What Makes It Stand Out For Internal Linking:

• Automatic Keyword Linking - Effortlessly create internal links by defining keywords and target URLs.
• Customizable Linking Parameters - Control the number of links, targeting, and attributes like nofollow.
• Flexible Internal Linking Keyword Management - Add multiple keywords for a single target URL.
• Improve User Experience - Help visitors find related content by using strategic internal linking.

Pros:

• Simplifies the process of creating internal links.

• Improves site navigation and content discoverability.
• Reduces manual link addition efforts.
• Supports SEO optimization with strategic internal links.

Cons:

• Requires manual keywords and URL configuration.

• Limited automation features compared to other AI-powered internal linking tools.

Pricing:

Internal Links Manager is a free open-source WordPress plugin.

Who It’s Best For:

This tool is perfect for marketers, bloggers, and SEO analysts who need more customization and flexibility with their internal linking strategy.

Related Read: Top AI Writing Tools For SEO Content Creation

#4. Link Whisper – Best For Strong AI-Powered Internal Linking

Link Whisper uses AI to simplify the suggestion and placement of internal links. Its smart automation and real-time features make it highly effective for streamlining your SEO workflow.

What Makes It Stand Out For Internal Linking:

• AI-Powered Suggestions – Recommends contextually relevant links as you write, improving link quality and relevance.

• Auto-Linking for Keywords – Automates the process by letting you link specific keywords to target pages.

• Broken Link Detection – Monitors your site for broken links and helps you fix them quickly.

• Comprehensive Link Reports – Highlights linking opportunities and tracks changes, keeping your strategy on point.

Pros:

• Provides smart, accurate link suggestions.

• Automates repetitive linking tasks for efficiency.

• Identifies and fixes broken links to maintain user experience.

• Offers detailed reports for optimizing linking strategy.

Cons:

• Requires a subscription for full features.

• Limited integration options outside WordPress.

Pricing:

Plans start at $97/year for single-site use. The cost increases for multi-site licenses but it’s worth it considering its strong AI-powered internal link suggestions.

Who It’s Best For:

Link Whisper is ideal for bloggers, small businesses, and SEO enthusiasts managing growing content libraries. Its AI capabilities and automation make it perfect for users seeking fast and accurate internal linking solutions.

#5. Frase – Best For AI-Powered Contextual Linking

Frase combines AI technology with advanced linking strategies and your Google Search Console Data to suggest relevant internal links inside its content editor. This makes it the perfect choice for those who need contextually relevant internal link suggestions along with other SEO content optimization features from Frase.

What Makes It Stand Out For Internal Linking:

• AI-Powered Link Suggestion – Frase provides AI-generated link suggestions, ensuring links are relevant to your content.

• Topic Clustering – It uses topic clustering to group related content, improving your site’s structure and search engine rankings.

• Real-Time Link Suggestion – The real-time editor suggests links as you write, saving time and boosting productivity.

• Easy Integration – Integration with Google Search Console identifies linking opportunities for pages that are not linked yet, enhancing site coverage.

Pros:

• Advanced AI ensures highly relevant links.

• Helps build authority with topic clusters.

• Saves time with real-time link suggestions.

• Fixes unlinked pages through Google Search Console integration.

Cons:

• Advanced features require a learning curve.

• Higher cost for premium capabilities.

Pricing:

Plans start at $15/month, and you also get higher tier plans like $45/month for more SEO document scanning and AI words.

Who It’s Best For:

Frase is best for content marketers and SEO strategists looking to build strong topic clusters and improve linking relevance. Its AI-powered insights and real-time tools are ideal for creating content that ranks higher and performs better.

Related Read: Best Blog Post Formatting Tips

#6. LinkStorm – Best For Dynamic Linking Suggestions

LinkStorm is a specialized tool designed to provide dynamic internal linking suggestions based on your website’s content and structure. It streamlines the linking process with automation, making it ideal for large websites with extensive content libraries.

What Makes It Stand Out For Internal Linking:

• Real-Time Content Analysis – Scans your content dynamically to generate linking suggestions that are contextually relevant.

• Flexible Link Placement Options – Allows you to place links at the top, middle, or bottom of your content based on user intent.

• Bulk Linking Features – Automates the addition of multiple links across a site, saving time on large-scale projects.

• Anchor Text Optimization – Ensures varied and SEO-friendly anchor text for better performance.

Pros:

• Automates link suggestions and placements.

• Offers bulk linking for time efficiency.

• Ensures anchor text variability to reduce over-optimization risks.

• Suitable for large content-heavy websites.

Cons:

• Requires subscription for advanced features.

• May lack integration with non-standard CMS platforms.

Pricing:

LinkStorm starts at $30/month, making it an affordable option for users requiring dynamic linking capabilities.

Who It’s Best For:

LinkStorm is best for large websites and content-heavy businesses that need automated solutions for managing internal links at scale.

#7. Internal Link Juicer – Best For Keyword-Based Automation

Internal Link Juicer focuses on automating internal linking using keywords as its core functionality. It is designed for users who want to build internal links effortlessly while maintaining full control over anchor text and placement.

What Makes It Stand Out For Internal Linking:

• Dynamic Keyword Rules – Automatically links specified keywords to target pages across your site.

• Anchor Text Variability – Rotates anchor text to avoid over-optimization, improving SEO balance.

• Custom Placement Options – Allows you to control where links appear in your content.

• Comprehensive Reporting – Tracks which links are added and their performance.

Pros:

• Automates linking with customizable keyword rules.

• Reduces risk of over-optimization with varied anchor text.

• Provides control over link placement.

• Tracks link performance with detailed reports.

Cons:

• Limited to WordPress sites.

• Some advanced features require manual setup.

Pricing:

Internal Link Juicer starts at $69.99/year for 1 site license. Also, offers a free plan but with limited features.

Who It’s Best For:

This tool is best for bloggers, affiliate marketers, and content-heavy sites that need fast and consistent keyword-based linking. Its automation features make it perfect for scaling internal linking across a growing site

#8. Ahrefs – Best For Complete Link Management

Ahrefs is an advanced SEO tool that provides detailed insights into internal linking alongside its broad SEO features. It is known for its precise data, making it highly effective for building a strong linking strategy.

What Makes It Stand Out For Internal Linking:

• Site Audit Feature – Detects linking gaps and offers actionable recommendations for improving your internal link structure.

• Internal Backlink Reports – Tracks and evaluates all internal links, helping you optimize anchor text and linking patterns.

• Content Gap Analysis – Highlights pages that need more internal links to improve their SEO performance.

• Keyword Integration – Links your keyword research directly with internal linking opportunities, ensuring consistency in strategy.

Pros:

• Offers highly accurate data and recommendations.

• Provides insights into linking opportunities and gaps.

• Combines keyword and linking strategies seamlessly.

• Integrates internal linking with overall site audits.

Cons:

• Expensive for smaller websites or beginners.

• The interface may feel overwhelming due to its many features.

Pricing:

Ahrefs pricing starts at $129/month, making it one of the higher-cost tools. However, its detailed data and additional SEO functionalities justify the cost for advanced users.

Who It’s Best For:

Ahrefs is ideal for SEO experts, large websites, and agencies needing detailed link insights and data-driven strategies. Its deep reporting makes it suitable for competitive SEO environments.

Read More: How To Write The Best AI-Powered SEO Content?

#9. InternalLinking – Best For Simplicity And Speed

InternalLinking is a straightforward tool that focuses on making internal linking easy and fast. It’s designed for users who want results without dealing with complex settings.

What Makes It Stand Out For Internal Linking:

• Quick Link Suggestions – Instantly identifies relevant links while you create or edit content.

• Minimal Setup – Works out of the box with little to no configuration required.

• Custom Exclusions – Lets you exclude certain pages or categories from linking suggestions.

• Anchor Text Control – Ensures suggested links use consistent and relevant anchor text.

Pros:

• Easy to use, even for beginners.

• Suggests links quickly and efficiently.

• Requires minimal setup or configuration.

• Provides basic customization for anchor text and exclusions.

Cons:

• Limited advanced features like link tracking or automation.

• May not be suitable for large or complex websites.

Pricing:

InternalLinking pricing plan starts at $20/month and you also get a free trial for up to 14 days, making it an affordable option for basic internal linking needs.

Who It’s Best For:

This tool is best for small websites and beginners looking for a fast, no-frills solution to implement internal links efficiently.

#10. Screaming Frog’s SEO Spider – Best For Link Auditing And Optimization

Screaming Frog’s SEO Spider is a highly specialized tool for auditing and optimizing internal links. It provides detailed crawl reports to help identify and fix link-related issues across your site.

What Makes It Stand Out For Internal Linking:

• Crawl Reports – Scans your site to find broken or orphaned internal links.

• In-Depth Link Analysis – Provides detailed data on link structure, anchor text, and placement.

• Redirect Detection – Identifies unnecessary redirects, helping streamline link flow.

• Custom Filtering Options – Lets you segment and analyze links by type or attribute for better control.

Pros:

• Offers comprehensive crawl data for link optimization.

• Identifies broken and orphaned links efficiently.

• Helps streamline linking with redirect detection.

• Custom filters provide actionable insights.

Cons:

• Requires technical expertise to interpret data.

• Not automated; best suited for manual analysis.

Pricing:

The tool costs $259 per year, which is affordable given its detailed functionality for SEO professionals.

Who It’s Best For:

Screaming Frog is best for technical SEO professionals and web developers needing detailed link analysis to optimize large or complex websites. Its auditing capabilities make it essential for advanced link troubleshooting.

#11. Yoast SEO – Popular Plugin With Basic Internal Linking Support

Yoast SEO is a well-known plugin for WordPress users, offering basic internal linking support alongside its other SEO optimization features. Its intuitive interface and built-in recommendations make it a reliable choice for beginners and casual users.

What Makes It Stand Out For Internal Linking:

• Link Suggestions in Real-Time – Displays internal link opportunities directly within the WordPress editor.

• Readability and SEO Scores – Integrates internal linking recommendations with content analysis, ensuring optimal placement.

• Important Content Highlighting – Identifies important website pages to prioritize in your linking strategy.

• Breadcrumb Navigation Setup – Enhances user experience by generating breadcrumb links to boost navigation and structure.

Pros:

• Easy to use, even for beginners.

• Suggests links while improving overall SEO scores.

• Helps prioritize cornerstone content.

• Includes features to improve site navigation.

Cons:

• Limited to basic linking functionality.

• Advanced features require the premium version.

Pricing:

Yoast SEO offers a free version, while the premium plan starts at $99/year, adding advanced link-building features and support.

Who It’s Best For:

This plugin is best for WordPress users and small websites looking for a simple way to manage internal linking while improving overall SEO.

Related Read: SEO Writing vs. Copywriting: What’s The Difference?

#12. SEOPress – Lightweight SEO Plugin With Internal Linking

SEOPress is a lightweight plugin designed to help WordPress users implement SEO strategies efficiently. Its internal linking features focus on simplicity and integration with other SEO tools.

What Makes It Stand Out For Internal Linking:

• Customizable Internal Linking Rules – Lets you define rules to link specific keywords to target pages.

• Automatic Breadcrumbs – Improves site navigation by generating breadcrumb links.

• Content Optimization Assistant – Suggests internal links as part of a broader content review.

• Quick Setup and Minimal Load – Designed to minimize server resource usage, keeping site performance fast.

Pros:

• Highly customizable linking rules.

• Includes breadcrumb navigation for better user experience.

• Suggests links during content review.

• Lightweight and efficient for smaller websites.

Cons:

• Limited advanced linking analytics.

• Best suited for smaller sites rather than enterprise-level use.

Pricing:

SEOPress offers a limited free plan. Paid plan starts at $49/year for up to 5 sites, making it an affordable choice for users who want both SEO and internal linking features in one tool.

Who It’s Best For:

SEOPress is perfect for small to medium-sized websites needing a low-cost, easy-to-use SEO plugin that supports internal linking and broader SEO efforts.

#13. SiteSeer – Best For Automated Link-Building Insights

SiteSeer specializes in automating link-building insights, making it a valuable tool for users who want to save time while improving their site’s structure. It is particularly useful for identifying and fixing internal linking gaps.

What Makes It Stand Out For Internal Linking:

• Automated Linking Insights – Analyzes site structure and generates internal linking recommendations.

• Gap Analysis Reports – Identifies weakly linked pages and provides actionable suggestions.

• Anchor Text Optimization – Ensures anchor text remains varied and SEO-friendly.

• User-Friendly Dashboard – Consolidates all linking data in one place for easy tracking and action.

Pros:

• Saves time with automated link recommendations.

• Highlights weak spots in linking strategy.

• Ensures anchor text variety for SEO balance.

• Easy-to-use dashboard simplifies workflow.

Cons:

• Limited to link-building features without broader SEO tools.

• Pricing may be higher for smaller websites.

Pricing:

SiteSeer offers a complete free trial for their Starter Plan, for up to 21 days. The pricing of the Starter plan starts at $40/month, and it includes features like internal link audit, title optimization, and auto-publishing, making it ideal for mid to large-scale sites.

Who It’s Best For:

This tool is best for marketers and SEO professionals managing content-heavy or large websites. Its automated insights make it ideal for users aiming to streamline internal linking strategies.

#14. WordPress Internal Link Optimizer (WILO) – Best For Easy Implementation

WordPress Internal Link Optimizer (WILO) focuses on ease of implementation, making it ideal for users who need a straightforward internal linking tool without complex configurations.

What Makes It Stand Out For Internal Linking:

• Simple Setup Process – Designed to work seamlessly with WordPress sites, requiring minimal technical knowledge.

• Keyword-Based Linking Rules – Automates link insertion for the specified keywords, reducing manual effort.

• Exclusion Management – Allows users to exclude certain pages or categories for better control over linking.

• Performance Tracking – Provides basic tracking of internal link performance for ongoing improvements.

Pros:

• Simple and quick to set up for WordPress users.

• Automates keyword-based linking efficiently.

• Includes exclusion management for enhanced control.

• Tracks basic link performance metrics.

Cons:

• Limited to WordPress platforms.

• Basic features may not suit advanced SEO needs.

Pricing:

WILO is a free-to-use plugin.

Who It’s Best For:

WILO is perfect for WordPress users and small businesses looking for a low-cost, easy-to-use internal linking solution.

#15. Yet Another Related Posts Plugin (YARPP) – Best For Related Posts Linking

YARPP focuses on related posts linking, helping websites improve user engagement by suggesting and linking to similar content automatically.

What Makes It Stand Out For Internal Linking:

• Automatic Related Posts Linking – Displays related content at the end of articles to enhance user engagement.

• Customizable Matching Criteria – Lets you define how related posts are selected, such as by tags, categories, or keywords.

• Widget Integration – Adds related posts to sidebars or footers for consistent visibility.

• Flexible Display Options – Offers various layouts like lists or thumbnails to suit site design.

Pros:

• Improves user engagement with related content suggestions.

• Provides customizable criteria for accurate matching.

• Offers multiple display formats to fit different designs.

• Simple to integrate with most WordPress themes.

Cons:

• Limited functionality outside related posts.

• May require optimization for sites with heavy traffic.

Pricing:

YARPP is also available as a free-to-use plugin.

Who It’s Best For:

YARPP is ideal for content-focused websites that want to boost user engagement through related post linking.

#16. InLinks – Best For Entity-Based Linking And Semantic SEO

InLinks uses entity-based analysis to create precise internal links, setting it apart from keyword-driven tools. It’s designed for advanced users who want to improve rankings through semantic SEO strategies.

What Makes InLinks Stand Out For Internal Links:

• Entity-Based LinkSuggestions – InLinks analyzes entities like topics or concepts instead of relying on keywords, ensuring deeper content connections.

• Knowledge Graph Integration – The knowledge graph feature organizes your site’s content for better search engine understanding.

• Content Gap Analysis – Content gap analysis highlights pages lacking internal links, helping you optimize your site.

• Automated Link Placement – Automated linking allows customization of placement and link attributes, balancing efficiency and control.

Pros:

• Focuses on entities for smarter linking.

• Builds site authority through knowledge graphs.

• Identifies content gaps for optimization.

• Offers control over link placement and attributes.

Cons:

• Complex setup for new users.

• Higher pricing compared to simpler tools.

Pricing:

Starts at $49/month, with a 7-day free trial. It’s a higher-cost option but delivers advanced internal linking and content optimization features.

Who It’s Best For:

InLinks is best for SEO experts and large websites needing entity-based optimization. Its semantic approach makes it a great choice for competitive industries or content-heavy sites aiming for advanced SEO strategies.

Related Read: Best SEO Copywriting Tips For Beginners

How To Pick The Best Internal Linking Tool For SEO?

Here are some of the top tips that will help you pick the best SEO internal linking tool for your website:

1. Consider Your Website’s Size And Complexity

For small websites, tools like Internal Link Finder or WILO provide simple, budget-friendly solutions. Larger websites benefit from advanced tools like Ahrefs, which offer in-depth analytics and automation to handle complex link structures.

2. Look For Automation Features

Automation saves time, especially for content-heavy sites. Tools like SEOWriting stand out for their AI-powered internal linking, which identifies and integrates relevant links seamlessly. Link Whisper also offers excellent keyword-based automation.

3. Evaluate Integration With Your CMS

If you use WordPress, ensure the tool integrates smoothly. Plugins like Yoast SEO or SEOPress are great for WordPress users. For non-WordPress sites, tools like InLinks or Screaming Frog may offer more flexibility.

4. Check For Analytics And Reporting

Data-driven insights help refine your linking strategy. Tools like Ahrefs and Interlinks Manager offer detailed reports on link performance, showing where to improve for better SEO results.

Pro Tip: Choose a tool that matches your technical skill level. Advanced features are only useful if you can implement them effectively.

Final Thoughts

Internal linking is a critical part of any SEO strategy. From simple plugins like WILO to advanced tools like InLinks, each option offers unique benefits based on your needs. 

SEOWriting provides an all-in-one solution with advanced automation and content optimization, making it a standout choice for both beginners and professionals.

Ready to improve your website’s internal linking? Try SEOWriting for FREE now!