Turn Blog Posts Into Social Media Content (Step-By-Step)

You spent hours on that blog post.

But what happens after you hit publish?

Just a few clicks…

What if you could turn that exact same blog post into social media content for multiple platforms and get more views on your blog?

It’s much easier than you think.

Let’s explore step-by-step how you can turn your blog posts into social media content.

Why Repurpose Blog Posts For Social Media?

Every blog post you publish has untapped potential. Think of it as a resource that can work as a part of your social media strategy for days or even weeks.

Repurposing allows you to extract maximum value from your work while ensuring that your audience finds your content in different ways.

Here are some top benefits of repurposing content:

• Extend Your Reach – Blog posts live on your website, but social media takes them to your audience’s feeds.

• Save Time and Effort – Repurposing cuts down on the need to create entirely new content.

• Engage New Audiences – Tailored social posts can resonate with different user groups across platforms like LinkedIn, Twitter, Instagram, and Facebook.

• Boost SEO and Traffic – Driving clicks from social media back to your blog can improve your website’s performance and search visibility.

Here’s How To Turn Blog Posts To Social Media Content:

Step 1 – Choose the Right Blog Posts To Repurpose

Not all blog posts are ideal for social media. Start by identifying high-performing or evergreen posts that align with your audience's interests.

• High-Performing Posts – Use tools like Google Analytics to find posts with high traffic or engagement.

• Evergreen Content – Choose content with a long shelf life, such as how-tos, guides, or industry insights.

• Relevant Content – Pick posts that match trending topics or audience needs.

Once you have your blog post, it’s time to break it into smaller, digestible pieces.

Step 2 – Break Down Your Blog Post Into Bite-Sized Content

A single blog post can be repurposed into multiple types of content. Here’s how to extract value:

• Highlight Key Takeaways – Pull out bullet points or key insights and turn them into social media posts. For example, if your blog has “5 Tips For Better Email Marketing,” each tip can become an individual post.

• Turn Quotes into Graphics – Identify impactful quotes or statistics from your blog and transform them into visually appealing images.

• Create a Twitter Thread – Break your blog into a thread of tweets, each summarizing a section or idea.

• Make Carousels for Instagram and LinkedIn – Condense sections of your blog into slides for a carousel post.

• Craft a Summary Video – Use the blog’s main points to create a short video for platforms like Instagram.

Step 3 – Customize Content For Each Platform

Every social media platform has its unique format and audience expectations. Adjust your content accordingly.

• Twitter – Short, punchy tweets with a strong hook. Use threads for in-depth topics.

• LinkedIn – Professional summaries, thought leadership posts, or carousels with actionable advice.

• Instagram – Visuals and captions that are concise and engaging. Use Stories for quick tips or Reels for behind-the-scenes content.

• Facebook – Longer-form posts or image-based content with a conversational tone.

Step 4 – Add Visuals To Improve Engagement

Visual content is more engaging and easier to share. If your blog lacks visuals, use tools to create them.

• Turn data points into charts or infographics.

• Repurpose blog graphics or screenshots to match social media formats.

Adding visuals can increase shares, likes, and overall engagement across platforms.

Related Read: Best AI Tools For Business Content Creation

Step 5 – Schedule And Automate Your Social Media Posts

Once your content is ready, use scheduling tools to plan posts in advance. Platforms like Buffer, Hootsuite, or CoSchedule can help you maintain a consistent posting schedule.

If you're using SEOWriting, the Content Syndication feature allows you to generate platform-specific posts in one click, tailored for Twitter threads, Instagram visuals, or LinkedIn carousels.

Multi-Platform Syndication – How SEOWriting Simplifies Blog To Social Media Content Repurposing

SEOWriting’s syndication tool takes the guesswork out of repurposing blog posts. Here’s how it works seamlessly:

1. Select Your Platforms – Choose which platforms (Twitter, Facebook, LinkedIn) you want posts created for.

2. Customize Content Types – For Twitter, decide between single tweets or threads. For other platforms, pick options like adding links, placeholders, or visuals.

3. Generate and Post – After your blog is finalized, use SEOWriting’s one-click syndication to create and preview posts for each platform. Copy and paste them to your social media scheduler or post directly.

Common Mistakes To Avoid

Repurposing is a powerful strategy, but avoid these pitfalls:

• Ignoring Platform Specifications – Don’t post the same format on every platform. Tailor your posts to each audience.

• Overloading with Text – Social media thrives on simplicity. Break down complex ideas into concise, digestible posts.

• Skipping Engagement – Posting is good, but you need more than that. Respond to comments, ask questions, and interact with your audience.

Final Thoughts

Repurposing blog posts into social media content is a game-changer. It saves you time, extends the life of your content, and keeps your audience engaged across platforms. 

Start by selecting your best-performing blogs, breaking them into smaller content pieces, and tailoring each piece for specific platforms. Remember, adding visuals and automating your workflow can elevate the process.

If you’re looking for a smarter way to repurpose content, tools like SEOWriting make it effortless with features like multi-platform syndication and AI-generated visuals. Try SEOWriting for FREE!

Prit Centrago Prit is an SEO Content Specialist and Copywriter. His work has helped SaaS brands across multiple industries reach more customers worldwide. When not involved in writing or planning content strategies, you'll find him reading books with a cup of coffee.